30X RARER THAN GOLD

BORN FROM THE STARS. FORGED BY A METEORITE

DENSER THAN 22 KT & 18KT GOLD. STRONGER. BUILT TO LAST

THE MOST SECURE SETTING FOR PRECIOUS STONES

FOUND IN ONLY A FEW PLACES ON EARTH

A NATURAL WHITE SHEEN THAT NEVER FADES

Discover Platinum

Platinum Attributes

Pure

95% pure and born to endure — naturally white, skin safe, untarnished and trusted from fine jewellery to the world's most advanced creations.

Rare

A rare gift from the universe — 30 times rarer than gold, crafted for rare spirits, true exclusivity and chosen by the world's finest jewellery designers.

Eternal

Unyielding in strength, platinum guards every diamond, resists time and wear and stands as an eternal symbol of a bond made to last forever.

Platinum Nugget

A METAL THAT POWERS THE FUTURE.

A precious metal used across the world's most advanced technologies and crafted into jewellery made to endure.

Platinum is a rare metal with a greater purpose.

Platinum Brands

Platinum Purity Assurance

Platinum Purity
Assurance Program

To be sure what you have bought is genuine platinum:

  • Insist on the Purity Assurance Card with every purchase of platinum jewellery
  • Ensure that your platinum jewellery carries the Pt 950 mark
  • Make sure you purchase jewellery from a PGI authorized retailer
Platinum Purity Assurance Card
Platinum Ring Mark

Did You Know?

Maharaja of Patiala with platinum turban

The Maharaja of Patiala adorned his turban with platinum — a symbol of unparalleled prestige and power.

An expensive platinum handbag

An exquisite platinum handbag — where luxury meets artistry in the most precious of metals.

Koh-I-Noor Diamond secured by platinum

The Koh-I-Noor Diamond is secured by the permanence of platinum — only the strongest metal can guard the world's most famous gem.

Cinderella's Platinum Shoe

Cinderella's slipper was reimagined in platinum — because only platinum is precious and eternal enough for a princess.

Elsa Perretti Diamonds by the Yard Tennis Racquet by Tiffany and Co

Elsa Perretti's Diamonds by the Yard Tennis Racquet by Tiffany & Co. — platinum's elegance redefined for the modern connoisseur.